Cindy Zheng
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Saturn

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[Objective]
A re-branding project that aims to identify the essentials of a brand, uplift the brand and transform it in an entirely new direction while staying true to its original soul.

[Approach]
In this re-branding project, Saturn will keep these inclusive ideas to create a collaborative process for more people engagement with industrial innovation. The new Saturn is to express the idea people collaboration; the visualization presents a more friendly feeling. The target audience focuses on people who believe in innovation and change.

 
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