Cindy Zheng
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Lowe's CSR

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[Objective]
Aimed to choose a company’s annual report and redesign it. Show the ability to follow the design language of the brand and establish a cohesive visual communication in typography, tables, and charts. The goal is to deconstruct the design language and reconstruct it into an integrated, newly conceived annual report. 

[Approach]
The company that I chose was Lowe’s. Customer service and community service are core commitments at Lowe’s. I tried to keep their mission into the design. I attempted to combine imagery and illustration, and make the whole visual, typography looks more identical.

 
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